We're keeping a finger on the pulse of changes in online privacy, user tracking and performance marketing.
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Data is the driving force behind impactful digital marketing today. Websites and platforms gather web analytics data to offer personalized content, make recommendations, and identify and resolve performance issues. This tracking process has been around even before Google Analytics made its debut in 2005. There are two primary types of tracking – server-side and client-side tracking. We'll explore their definitions, advantages, disadvantages, and implications for privacy.
Data is the driving force behind impactful digital marketing today. Websites and platforms gather web analytics data to offer personalized content, make recommendations, and identify and resolve performance issues. This tracking process has been around even before Google Analytics made its debut in 2005. There are two primary types of tracking – server-side and client-side tracking. We'll explore their definitions, advantages, disadvantages, and implications for privacy.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
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When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
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“With RescueMetrics, we’ve had an 80% reduction in unattributed conversions and have restored data quality for all of our marketing tools”
“With RescueMetrics, we’ve had an 80% reduction in unattributed conversions and have restored data quality for all of our marketing tools”
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With 25% of key conversion data restored and a 20% reduction in CPAs, Melodics has seen ongoing improvements in ROAS. “We’ve seen noticeable improvements in the size of our retargeting audience and have renewed confidence in our paid social channels. With visibility back over our target audience too, we’re back to accurately allocating budgets towards digital campaigns. It’s a relief to know we can report the results”
With 25% of key conversion data restored and a 20% reduction in CPAs, Melodics has seen ongoing improvements in ROAS. “We’ve seen noticeable improvements in the size of our retargeting audience and have renewed confidence in our paid social channels. With visibility back over our target audience too, we’re back to accurately allocating budgets towards digital campaigns. It’s a relief to know we can report the results”
It’s been over a year since the rollout of iOS14.5, resulting in 96% of iOS users opting out of in-app tracking. While Facebook saw a $ 10 billion decline in sales, SMEs have been hit even harder. ROAS is plummeting and marketers are losing visibility over important campaign insights. But that's not the only worrying trend emerging...
It’s been over a year since the rollout of iOS14.5, resulting in 96% of iOS users opting out of in-app tracking. While Facebook saw a $ 10 billion decline in sales, SMEs have been hit even harder. ROAS is plummeting and marketers are losing visibility over important campaign insights. But that's not the only worrying trend emerging...
Disruption to conversion data occurs within a user’s browser. Even while popular server-side setups may ensure the last leg of the tracking journey is a server-to-server; most data points will still be sourced client-side. This makes these setups just as vulnerable to tracking preventions as the client-side setups we were used to.
Disruption to conversion data occurs within a user’s browser. Even while popular server-side setups may ensure the last leg of the tracking journey is a server-to-server; most data points will still be sourced client-side. This makes these setups just as vulnerable to tracking preventions as the client-side setups we were used to.
RescueMetrics predicts that 2022 will be the biggest year yet for online privacy. From disruptive changes in regulation and evolving consumer preferences, big tech is under more pressure than ever to help advertisers conform to this ambiguous landscape.
RescueMetrics predicts that 2022 will be the biggest year yet for online privacy. From disruptive changes in regulation and evolving consumer preferences, big tech is under more pressure than ever to help advertisers conform to this ambiguous landscape.
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“After a 16-minute install and setup process, RescueMetrics has given our fast-growing online business the data and confidence needed to place limited marketing spend in the right places”
“After a 16-minute install and setup process, RescueMetrics has given our fast-growing online business the data and confidence needed to place limited marketing spend in the right places”
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“We’ve installed RescueMetrics to give our Ad platforms more data to optimize against and to get a better understanding of our channel mix - to drive more conversions and a better ROAS”
“We’ve installed RescueMetrics to give our Ad platforms more data to optimize against and to get a better understanding of our channel mix - to drive more conversions and a better ROAS”
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“Since installing RescueMetrics, the gap between Google Analytics and our SAP data has improved considerably - meaning we can correctly attribute different channel investments”
“Since installing RescueMetrics, the gap between Google Analytics and our SAP data has improved considerably - meaning we can correctly attribute different channel investments”
A quick guide on how to assess how disruptions to user session data could be impacting the quality of analytics across your platforms.
A quick guide on how to assess how disruptions to user session data could be impacting the quality of analytics across your platforms.
“Once we had RescueMetrics installed, discrepancies between Google Analytics and our CRM were mitigated”
“Once we had RescueMetrics installed, discrepancies between Google Analytics and our CRM were mitigated”
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Check out this episode of Chasing the Insights where RescueMetrics CEO Tim Pointer discusses the changes happening to online advertising - and how marketers can prepare.
Check out this episode of Chasing the Insights where RescueMetrics CEO Tim Pointer discusses the changes happening to online advertising - and how marketers can prepare.
Quality data is key to take advantage of rapidly evolving tech – and provides a competitive edge for decision-makers.
Quality data is key to take advantage of rapidly evolving tech – and provides a competitive edge for decision-makers.
Since the rise of programmatic ad tech in 2012-13, the scourge of digital ads has gotten so bad that humans had to protect themselves by using ad blockers.
Since the rise of programmatic ad tech in 2012-13, the scourge of digital ads has gotten so bad that humans had to protect themselves by using ad blockers.
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