Arepa is an innovative team competing in the cluttered Wellness industry. Having explored the relationship between nature, neuroscience, and nutrition - and conditions needed for optimum cognitive performance, they have successfully launched a range of healthy and energy-boosting beverages.
As a small business facing intense competition online - and initially low brand awareness, it has been key in these early stages to be very precise with where they place their digital marketing investments. However, with discrepancies across Shopify, Google dashboards and Facebook Ads, they were concerned that decisions about Ad spend were becoming more based more on “gut feel” than on accurate data. Then they were introduced to RescueMetrics.
“RescueMetrics came at the perfect time with growth in our online store”
“We made the call to double down on the ads that we could see were working - because the data was finally accurate”
On average over 7% of conversion data is now being rescued month to month - and with the rising use of Adblockers, this number is set to continue trending upwards over time.
Along with this unblocked data, RescueMetrics is restoring over 14% of Arepa’s user’s cookies. With this additional and accurate data, Arepa is seeing:
“We’ve seen an increase in our retargeting ads and can track user journeys more accurately looking across Facebook, Shopify, and Google Analytics”.
“We’ve installed RescueMetrics to give our Ad platforms more data to optimize against and to get a better understanding of our channel mix - to drive more conversions and a better ROAS”
“Since installing RescueMetrics, the gap between Google Analytics and our SAP data has improved considerably - meaning we can correctly attribute different channel investments”
A quick guide on how to assess how disruptions to user session data could be impacting the quality of analytics across your platforms.
“Once we had RescueMetrics installed, discrepancies between Google Analytics and our CRM were mitigated”
Check out this episode of Chasing the Insights where RescueMetrics CEO Tim Pointer discusses the changes happening to online advertising - and how marketers can prepare.
In response to today’s growing data collection complexities, organisations are taking control – moving quickly to pivot tracking setups to incorporate newly available server-side solutions.
Quality data is key to take advantage of rapidly evolving tech – and provides a competitive edge for decision-makers.