Marketers are facing an uphill battle with maintaining the quality of their analytics (which is potentially the biggest understatement I could make in this industry at present!)
We’re not just facing the typical hurdles that come with data management… We’re up against iOS updates, Adblocker prevalence, and other evolving privacy measures which have a cascading impact on online user tracking every week.
Assuming that channel attribution and other performance metrics are accurate can result in a declining ROAS - or worse, businesses switch off well performing campaigns purely because the performance isn’t being accurately tracked.
The simplest way to figure out how much data you’re missing out on is by running a trial with RescueMetrics as this will give you a fully transparent report on how much data you’re missing out on - and across which platforms. However, if you’re interested in examining the state of your platforms first to get a rough idea of whether your conversions and analytics are impacted by new online tracking preventions, these are some simple analyses you can do:
While inspecting your platforms won’t give you the full picture of data loss, this is a start to see if there are discrepancies impacting the quality of your decision making. Trial RescueMetrics free for 21 days to diagnose your data loss, and improve ROAS.
“After a 16-minute install and setup process, RescueMetrics has given our fast-growing online business the data and confidence needed to place limited marketing spend in the right places”
“We’ve installed RescueMetrics to give our Ad platforms more data to optimize against and to get a better understanding of our channel mix - to drive more conversions and a better ROAS”
“Since installing RescueMetrics, the gap between Google Analytics and our SAP data has improved considerably - meaning we can correctly attribute different channel investments”
“Once we had RescueMetrics installed, discrepancies between Google Analytics and our CRM were mitigated”
Check out this episode of Chasing the Insights where RescueMetrics CEO Tim Pointer discusses the changes happening to online advertising - and how marketers can prepare.
In response to today’s growing data collection complexities, organisations are taking control – moving quickly to pivot tracking setups to incorporate newly available server-side solutions.
Quality data is key to take advantage of rapidly evolving tech – and provides a competitive edge for decision-makers.