Marketers are facing an uphill battle with maintaining the quality of their analytics (which is potentially the biggest understatement I could make in this industry at present!)
We’re not just facing the typical hurdles that come with data management… We’re up against iOS updates, Adblocker prevalence, and other evolving privacy measures which have a cascading impact on online user tracking every week.
Assuming that channel attribution and other performance metrics are accurate can result in a declining ROAS - or worse, businesses switch off well performing campaigns purely because the performance isn’t being accurately tracked.
The simplest way to figure out how much data you’re missing out on is by running a trial with RescueMetrics as this will give you a fully transparent report on how much data you’re missing out on - and across which platforms. However, if you’re interested in examining the state of your platforms first to get a rough idea of whether your conversions and analytics are impacted by new online tracking preventions, these are some simple analyses you can do:
While inspecting your platforms won’t give you the full picture of data loss, this is a start to see if there are discrepancies impacting the quality of your decision making. Trial RescueMetrics free for 21 days to diagnose your data loss, and improve ROAS.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
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When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
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“With RescueMetrics, we’ve had an 80% reduction in unattributed conversions and have restored data quality for all of our marketing tools”
“With RescueMetrics, we’ve had an 80% reduction in unattributed conversions and have restored data quality for all of our marketing tools”
See results in a matter of days, after a 3 step sign-up.
