FAQs | RescueMetrics

How do I access the RescueMetrics data?

The additional data will automatically be fed straight through to your platforms like Google Analytics and Facebook Ads Manager (no added set-up will be required on your end). Equally, upon sign-up, RescueMetrics will open a separate dashboard portal where you can monitor how many additional sessions are being picked up by RescueMetrics across your marketing stack. This link will be shared with you upon sign up.

How does RescueMetrics get around tracking preventions?

In really broad terms, if you think of your data travelling down a path – and then getting blocked by tracking preventions, RescueMetrics just provides a new route for it to take.

The script which is added to your domain allows RescueMetrics to register when a user session has been disrupted (by tracking preventions) – and which platform this occurred in. This data is then fed directly into your existing analytics – just via a separate path.

It’s worth noting – all tracking preventions fit into one of two boxes, so RescueMetrics treats these two types differently:

The first type are preventions which stop your tags/pixels from loading (and if they do load, it stops the data from being sent back to your platforms). RescueMetrics registers those disruptions and reroutes them through an alternative route that avoids the same pitfalls.

The second type are preventions which purge cookies after a certain amount of time or (or stop them from being registered at all). This stops users from being tracked across multiple sessions. RescueMetrics has a mechanism to extend the shelf-life of those cookies by backing them up and then restoring them when people come back to the site.

Are there any privacy considerations I need to be aware of?

RescueMetrics is fully GDPR compliant. There are no additional privacy considerations created by using the tool. We follow all user-tracking policies – and the data collected is not stored in our platform long-term.

The set-up instructions say I need to access and update my DNS. What does this mean and how does the implementation work?

The DNS (Domain Name System) is like the phonebook of the Internet, it lets browsers know which server to talk to when visiting URLs. To activate RescueMetrics, an entry must be made on your DNS provider that points this new subdomain to your custom RescueMetrics endpoint. It’s usually a simple copy and paste task taking only a few minutes.

For RescueMetrics to unblock your analytics, we give each customer a dedicated endpoint underneath your domain (a subdomain). This subdomain is not visible to your users and is never linked or visited directly. It is, however, used in the background to load otherwise blocked pixels or tags, and also for collecting the new data points which are then forwarded onto your marketing platforms.

As I add new marketing tools to my site, do I need to change my RescueMetrics setup?

No, RescueMetrics automatically discovers changes to your tracking setup and enables tracking protections for any supported platforms.

I need to cancel my subscription – how do I do this?

Contact admin@rescuemetrics.com to let us know. We’ll be in touch!

How do I find out how much data I am missing out on due to tracking preventions?

A standard MarTech stack can lose up to 25% of data due to tracking preventions currently. When implementing RescueMetrics, you can run a test while on the 21-day trial to see the uplift in data fed through to your platforms. You will also have a separate dashboard available to see the incremental user sessions “rescued” in real-time.

If you are targeting a younger demographic, chances are you are more prone to data loss as these users are likely to use ad blockers.

What tools does RescueMetrics support?

Below is a full list of the platforms supported by RescueMetrics. If there’s a platform in your stack not currently supported, email support@rescuemetrics.com and we can add it to the backlog!

ActiveCampaign
Adroll
Carro
CrazyEgg
Drip
Emarsys
ExitMonitor
Facebook
Fresh CRM
Google Ads
Google Analytics
Google Optimize
Google SA/DV360
Google Tag Manager
HotJar
HubSpot
Inspeclet
LinkedIn
Marketo
MediaMath
Microsoft Bing Ads
Microsoft Clarity
Mixpanel
Outbrain
Pingdom
Quantcast
Reddit Ads
Salesforce Pardot
Segment
Taboola
Yahoo Ads

Currently in development:

Adobe‍
Branch.io
Bronto
CJ Affiliate
Clearbit
ClickDimensions
Constant Contact‍
Customer.io
Eloqua
Pinterest
Resonate
Snapchat
Tealium
Tiktok
Upwave
Userfox

Are there privacy concerns with RescueMetrics cookie collection

RescueMetrics integrates with leading cookie management platforms and all cookie consent settings are preserved across multiple visits. Additionally, because RescueMetrics works as a direct path through your domain, the additional data is not shared or stored by 3rd party providers (which is the key reason why cookie windows have been removed in the first place).

What happens if a website visitor rejects cookie consent?

If a user opts out of cookie tracking, RescueMetrics will adhere to those instructions. All cookie consent settings are preserved across multiple visits.

What is the benefit of extending cookies?

ITP and ETP changes have shortened the lifespan of cookies down from years, to days. This means, when a user returns to your site, they’re treated as a new visitor. Additionally, conversion data is inaccurate as it does not reflect true customer journeys – resulting in paid marketing efforts not having revenue correctly attributed.

Extending cookies means entire customer journeys can be captured, and revenue can be attributed to the right channels that are driving sales.

How is RescueMetrics able to resolve data loss from ad blockers?

Analytics and ad platforms deploy infrastructure that can be used by all of their customers at scale. Sharing this infrastructure makes it easy for ad blockers to find a common thread and block these systems.

RescueMetrics deploys unique infrastructure for each of our customers – everything from DNS records to the script fingerprint is unique so there are no common elements to block. The script installed is then able to register in your domain when a data pack has been impacted by a tracking prevention, then reroute that through a secure subdomain into your platforms.

Does RescueMetrics support all features of the supported tools?

Yes!

How much added data can I expect to see once RescueMetrics is implemented?

Results vary based on a number of factors (such as if you target a younger demographic, these users are more likely to be using an ad blocker, so more of your data will be missing). On average, we see RescueMetrics recovering 15% of analytics and conversion data.

What is the benefit of installing Conversion API?

Facebook’s Conversion API helps to combat the impacts of the iOS 14/14.5 App Tracking Transparency (ATT) update. This update caused an increase in signal loss, particularly within Facebook, Instagram and Messenger in-app browsers.

With the launch of iOS 15 we expect to see the majority of iPhone users upgrading to an ATT-capable iOS version. From the global data: opt-out rates for these users can reach as high as 95%. This signal loss can cause a significant deterioration in ROI across Facebook’s channels.

By installing Conversion API, you can avoid wasted marketing dollars remarketing products already purchased by customers. This will also help you avoid negative conversion flows - where users are served advertising natively via Facebook, but on-site activity cannot be sent back to the platform afterwards. This leads to the auction bidding system being deprived of knowing who is responding well to ads, and using this data to find similar high-propensity targets.

Does RescueMetrics Conversion API have the same benefits as setting it up manually?

Yes - and in most instances, the RescueMetrics Conversion API install will be more effective. Additionally, you will gain more transparency over the results/incremental uplift in conversions.

RescueMetric’s Conversion API integration is a direct mirror of your client-side setup. Because of this, in most cases, it will be a more comprehensive set-up than the in-house setup being manually undertaken by businesses.

How is the RescueMetrics Conversion API install process different from building it ourselves?

The RescueMetrics native CAPI integration can be completed in as little as 10 minutes simply by adding your CAPI API key to your RescueMetrics account.

In addition to the time and effort savings, relative to a “build your own” solution, RescueMetrics leverages our existing global infrastructure to reliably deliver CAPI events - without you needing to stand-up or maintain new hardware or cloud infrastructure.

How is user data integrated to support enhanced match rates?

We automatically leverage any existing user data which has been integrated to your pixel setup via ‘Advanced Matching’ - this includes ‘Automatic Advanced Matching’. Typically we see B2C customers can achieve a >7.5/10 match rate quality on key conversions with no additional work by using our integration and having AAM enabled on their pixel.

Do I need to change anything inside my Pixel set up?

No, this is a no-config solution. All you’ll need to do is supply your CAPI API key through Facebook Business Manager so we can connect it to your Pixel account. The install process from there is automatic, and more data/conversions will flow through to your platforms.

Frequently asked questions

No lengthy IT projects, maintenance, or workflow configuration required.