Seeing discrepancies between their Segment data and Amplitude Analytics, Maze’s technical marketing team were investigating the causes of disappearing user data and how to improve campaign attribution.
They suspected that blocked browser data could be at the root of the problem - and ran a trial with RescueMetrics to see what impact unblocking this would have.
Throughout Maze’s 30-day free trial, they could see an 80% reduction in unattributed conversions - and could better match their Segment data with Amplitude data. Along with this, they were able to diagnose issues with their initial ad tracking set-up - as it became clear that not all conversion events were being captured.
Using their RescueMetrics dashboard, they were able to see that Amplitude and Segment were not the only tools impacted by blocked user data. Google Analytics, Optimize, Google Ads, LinkedIn Ads, Facebook Pixel and Hotjar had all been operating without the right data needed to optimize and provide accurate insights. By restoring these broken pixels/tags:
RescueMetrics could demonstrate the number of blocked tags/pixels that were needing to be restored each day to power up Maze’s stack with the right data. Along with this additional data into Maze’s platforms:
“RescueMetrics is providing the foundation needed to power up our marketing platforms with the right data. We can be confident we’re working with accurate insights, and are maximizing our platform investments”
Data is the driving force behind impactful digital marketing today. Websites and platforms gather web analytics data to offer personalized content, make recommendations, and identify and resolve performance issues. This tracking process has been around even before Google Analytics made its debut in 2005. There are two primary types of tracking – server-side and client-side tracking. We'll explore their definitions, advantages, disadvantages, and implications for privacy.
Data is the driving force behind impactful digital marketing today. Websites and platforms gather web analytics data to offer personalized content, make recommendations, and identify and resolve performance issues. This tracking process has been around even before Google Analytics made its debut in 2005. There are two primary types of tracking – server-side and client-side tracking. We'll explore their definitions, advantages, disadvantages, and implications for privacy.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
See results in a matter of days, after a 3-step set-up.