Rebel Sport is a leading retailer facing intense online competition. Ensuring that Ad Platforms have the right data to optimize against - and that investments are being made in the best performing channels, is imperative.
Noticing declining digital campaign performance (that was not reflected in sales figures), their e-commerce team were exploring the causes of analytics discrepancies/disappearance - and were introduced to RescueMetrics.
Rebel Sport has an extensive SAP and Marketing Automation setup. They were looking for a quick solution that could encompass all platforms, without the need for ongoing configuration, maintenance, or infrastructure costs. RescueMetrics provided the most value due to the simplicity, cost, and effectiveness - compared to manual workouts with server-side.
Following the 3 step sign-up process, Rebel Sport had RescueMetrics set up within a matter of days (once approved internally) - and day by day could monitor the incremental data flow to their platforms.
13% of additional online user data is now being rescued month to month - and with the rising use of Ad Blockers amongst their target demographic, this number is set to grow.
With this additional and accurate data, Rebel Sport is experiencing more conversions, enhanced attribution - and marketing efficiencies. With RescueMetrics, their team can:
Along with this connected data, RescueMetrics is restoring over 40% of Rebel Sport’s users cookies - vastly opening up the opportunities for better remarketing. By being able to improve the accuracy of customer journeys, Rebel Sport is experiencing:
“Using RescueMetrics we’ve been able to avoid investments into remarketing products that customers have already purchased.”
“After a 16-minute install and setup process, RescueMetrics has given our fast-growing online business the data and confidence needed to place limited marketing spend in the right places”
“We’ve installed RescueMetrics to give our Ad platforms more data to optimize against and to get a better understanding of our channel mix - to drive more conversions and a better ROAS”
A quick guide on how to assess how disruptions to user session data could be impacting the quality of analytics across your platforms.
“Once we had RescueMetrics installed, discrepancies between Google Analytics and our CRM were mitigated”
Check out this episode of Chasing the Insights where RescueMetrics CEO Tim Pointer discusses the changes happening to online advertising - and how marketers can prepare.
In response to today’s growing data collection complexities, organisations are taking control – moving quickly to pivot tracking setups to incorporate newly available server-side solutions.
Quality data is key to take advantage of rapidly evolving tech – and provides a competitive edge for decision-makers.