Rebel Sport is a leading retailer facing intense online competition. Ensuring that Ad Platforms have the right data to optimize against - and that investments are being made in the best performing channels, is imperative.
Noticing declining digital campaign performance (that was not reflected in sales figures), their e-commerce team were exploring the causes of analytics discrepancies/disappearance - and were introduced to RescueMetrics.
Rebel Sport has an extensive SAP and Marketing Automation setup. They were looking for a quick solution that could encompass all platforms, without the need for ongoing configuration, maintenance, or infrastructure costs. RescueMetrics provided the most value due to the simplicity, cost, and effectiveness - compared to manual workouts with server-side.
Following the 3 step sign-up process, Rebel Sport had RescueMetrics set up within a matter of days (once approved internally) - and day by day could monitor the incremental data flow to their platforms.
13% of additional online user data is now being rescued month to month - and with the rising use of Ad Blockers amongst their target demographic, this number is set to grow.
With this additional and accurate data, Rebel Sport is experiencing more conversions, enhanced attribution - and marketing efficiencies. With RescueMetrics, their team can:
Along with this connected data, RescueMetrics is restoring over 40% of Rebel Sport’s users cookies - vastly opening up the opportunities for better remarketing. By being able to improve the accuracy of customer journeys, Rebel Sport is experiencing:
“Using RescueMetrics we’ve been able to avoid investments into remarketing products that customers have already purchased.”
RescueMetrics predicts that 2022 will be the biggest year yet for online privacy. From disruptive changes in regulation and evolving consumer preferences, big tech is under more pressure than ever to help advertisers conform to this ambiguous landscape.
RescueMetrics predicts that 2022 will be the biggest year yet for online privacy. From disruptive changes in regulation and evolving consumer preferences, big tech is under more pressure than ever to help advertisers conform to this ambiguous landscape.
“After a 16-minute install and setup process, RescueMetrics has given our fast-growing online business the data and confidence needed to place limited marketing spend in the right places”
“After a 16-minute install and setup process, RescueMetrics has given our fast-growing online business the data and confidence needed to place limited marketing spend in the right places”
“We’ve installed RescueMetrics to give our Ad platforms more data to optimize against and to get a better understanding of our channel mix - to drive more conversions and a better ROAS”
“We’ve installed RescueMetrics to give our Ad platforms more data to optimize against and to get a better understanding of our channel mix - to drive more conversions and a better ROAS”
See results in a matter of days, after a 3 step sign-up.