For Briscoes, ensuring that Ad Platforms have the right data to optimize against - and that the data showing inside Ad platforms can be trusted for decision-making - is key for enabling better cut-through online. They operate in an extremely competitive and commoditized market.
Noticing more discrepancies across their platforms, The Briscoes e-commerce team were exploring the causes of disappearing analytics - and were introduced to RescueMetrics.
Briscoes has an extensive SAP and Marketing Automation setup. They were looking for a quick solution that could encompass all platforms, without the need for ongoing configuration, maintenance, or infrastructure costs. RescueMetrics provided the most value due to the simplicity, cost, and effectiveness - compared to manual workouts with server-side.
Following the 3 step sign-up process, Briscoes had RescueMetrics set up within a matter of days (once approved internally) - and day by day could monitor the incremental data flow to their platforms.
14% of additional online user data is now being rescued month to month - and with the rising use of Ad Blockers amongst their target demographic, this number is set to grow.
With this additional and accurate data, Briscoes is experiencing more conversions, enhanced attribution - and marketing efficiencies. With RescueMetrics, their team can:
Along with this connected data, RescueMetrics is restoring over 30% of Briscoes’s user’s cookies - vastly opening up the opportunities for better remarketing. By being able to improve the accuracy of customer journeys, Briscoes is experiencing:
“Using RescueMetrics, we’ve seen improved campaign performance with more data being connected across our MarTech stack”.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
Meetup installed RescueMetrics in April 2022, and the digital marketing team has been breaking campaign performance records ever since.
When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
When you’re spending hundreds of thousands of dollars on paid marketing each month - having the full picture matters. Using RescueMetrics, Cluey Learning has restored conversion data and can now improve the outcome of every $1 spent on marketing.
“With RescueMetrics, we’ve had an 80% reduction in unattributed conversions and have restored data quality for all of our marketing tools”
“With RescueMetrics, we’ve had an 80% reduction in unattributed conversions and have restored data quality for all of our marketing tools”
See results in a matter of days, after a 3 step sign-up.