For Briscoes, ensuring that Ad Platforms have the right data to optimize against - and that the data showing inside Ad platforms can be trusted for decision-making - is key for enabling better cut-through online. They operate in an extremely competitive and commoditized market.
Noticing more discrepancies across their platforms, The Briscoes e-commerce team were exploring the causes of disappearing analytics - and were introduced to RescueMetrics.
Briscoes has an extensive SAP and Marketing Automation setup. They were looking for a quick solution that could encompass all platforms, without the need for ongoing configuration, maintenance, or infrastructure costs. RescueMetrics provided the most value due to the simplicity, cost, and effectiveness - compared to manual workouts with server-side.
Following the 3 step sign-up process, Briscoes had RescueMetrics set up within a matter of days (once approved internally) - and day by day could monitor the incremental data flow to their platforms.
14% of additional online user data is now being rescued month to month - and with the rising use of Ad Blockers amongst their target demographic, this number is set to grow.
With this additional and accurate data, Briscoes is experiencing more conversions, enhanced attribution - and marketing efficiencies. With RescueMetrics, their team can:
Along with this connected data, RescueMetrics is restoring over 30% of Briscoes’s user’s cookies - vastly opening up the opportunities for better remarketing. By being able to improve the accuracy of customer journeys, Briscoes is experiencing:
“Using RescueMetrics, we’ve seen improved campaign performance with more data being connected across our MarTech stack”.
“After a 16-minute install and setup process, RescueMetrics has given our fast-growing online business the data and confidence needed to place limited marketing spend in the right places”
“Since installing RescueMetrics, the gap between Google Analytics and our SAP data has improved considerably - meaning we can correctly attribute different channel investments”
A quick guide on how to assess how disruptions to user session data could be impacting the quality of analytics across your platforms.
“Once we had RescueMetrics installed, discrepancies between Google Analytics and our CRM were mitigated”
Check out this episode of Chasing the Insights where RescueMetrics CEO Tim Pointer discusses the changes happening to online advertising - and how marketers can prepare.
In response to today’s growing data collection complexities, organisations are taking control – moving quickly to pivot tracking setups to incorporate newly available server-side solutions.
Quality data is key to take advantage of rapidly evolving tech – and provides a competitive edge for decision-makers.