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Today’s tracking preventions are disrupting analytics – causing data loss and discrepancies across your platforms. Marketers are facing an uphill battle with cookies disappearing, new iOS limitations, and the global surge in ad blockers.
RescueMetrics recognizes when an online session has been interfered with by tracking preventions – and in what platform. It also extends the shelf-life of cookies (to up to 180 days) so that customer journeys can be fully captured.
The disrupted data is corrected and re-routed directly into your existing platforms – via a safe subdomain path not impacted by AdBlockers or other tracking prevention tools.