RescueMetrics prevents cookies deprecation, extending the shelf life from days-weeks, to back to 180 days.
Get startedITP and ETP changes have substantially shortened the shelf-life of cookies – and can prevent them from being registered entirely. This is removing visibility over returning visitors, and breaking campaign attribution.
RescueMetrics has a mechanism to safely extend the shelf-life of cookies by backing them up in the user’s browser - and then restoring them when people come back to your site.
Without expiring cookies, repeat website visitors can be tracked so you get accurate insights into consumer behaviour and channel effectiveness.
RescueMetrics removes misleading website traffic whereby repeat visitors to your website appear as “new”, and attribution is broken.
Use accurate cookie data to enable relevant advertising that acknowledges the customer journey and their preferences.
See results in a matter of days, after a 3-step set-up.